Adapting and positioning your offerings for Latin America and the Caribbean
Welcome to the second module of this e-learning course on the Latin America and Caribbean (LAC) markets.
In this module, we will dig deeper into the LAC markets and look at how you can prepare to enter the markets by adapting your offerings and by building relationships at trade events.
After completing this module you will:
Have a good understanding of potential product adaptations needed to fit the Latin American and Caribbean markets
Know how to reach your Latin American and Caribbean audience with your marketing message
Understand the role of trade events and how to build business relationships in Latin America and the Caribbean
Enjoy discovering more about the LAC markets!
Number of attempts allowed: Unlimited
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Grade for attempt 1: 0%
Grading method: Highest attempt
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