Courses and webinars

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Health (NBIC - Nanotechnology, Biotechnology, IT and Cognitive Science)

Webinar
The globalization of healthcare and related services has had a wide-reaching impact on the global services sector. From records management to medical tourism, it is one of the most cross-cutting outsourcing fields, requiring a diversity of human resources and ripe for new innovations. Healthcare BPO, already a USD 170 billion market in 2016, continues to grow above 10% annually. Some of the most high-tech and promising emergent specialties are in the areas of nano- and biotechnology. Global pharmaceutical and medical device manufacturing companies increasingly rely on specialized clinical and preclinical research, and customized bio-manufacturing. As a result, the biotechnology services outsourcing market is expected to reach USD 92.9 billion by 2025 (Grand View Research). Breakthrough technologies like gene editing, immunotherapy, nanotechnology, and big data are all expected to have a big impact on the direction of this sector in the coming years. In this groundbreaking growth market, how is the LAC region developing and promoting its capabilities to deliver innovative, specialized, and secure health services? Moderator: Massimo Manzi, Executive Director of the Council for the International Promotion of Costa Rica Medicine - PROMED Speakers: Gabriela Couto, CEO of Marketplaza and President of the CR Biomed Cluster Ricardo Salazar, Head, Government and Public Affairs & Advocacy for Latin America, Sanofi KP Bannanje, Senior Director - Consulting Services, Neusoft America

The Future of the Sharing Economy and Implications for the services sector

Webinar
The “sharing economy” is not a sector, but rather a new delivery model that will have an impact across all services. While typically services outsourcing previously required high-level outreach and negotiations to build a B2B relationship between companies, outsourcing of services can now be implemented nearly instantaneously and to individuals as well as businesses. The biggest successes in this space to date are among those early adopters who created the platforms on which resources and information are pooled and parceled out according to demand. These include, of course, notable market-makers Uber (in local transportation) and AirBnB (in housing rentals). Driving this trend is the push for operational efficiency and scalability, the rapid proliferation of mobile technology, and evolving labor practices. While new platforms spring up to implement the sharing model in seemingly every niche of the economy, perhaps the greatest new opportunities lie in partnerships, e.g., food delivery services that leverage the existing network of Uber transportation to fulfill deliveries. Understanding the role of sharing in the future economy is ‘key’ to ensuring value chain integration from initial software development to implementation in new locations. Moderator: Luiz Ros, Special Advisor for Innovation Digital Economy Initiative, Office of the Presidency, InterAmerican Development Bank Speakers: Shawn Sullivan, Public Policy lead for Central America and the Caribbean, AirBnB Inc. Ivo Côrrea, Policy Director for CA & Caribbean, Uber Technologies Inc.

Authorized Economic Operator

Course
Please, note that the videos are in Spanish but they have English subtitles available. To enable English subtitles, look for the “Closed Captioning” icon “CC” on the bottom bar and click on it. Customs administrations are currently faced with the challenge of dealing with the growing movement of goods and doing so on a stage that is full of global threats. For the global economy, and of course for the economy of our own region, participation in international trade is essential to continuous growth and to improving quality of life for our citizens.  The Authorized Economic Operator program is the answer to this situation, offering a solution to these needs that is based on trust and cooperation. Through this program, companies associated with the international trade supply chain can obtain an Authorized Economic Operator certification that will enable them to act according to certain secure and effective criteria and to receive recognition and trust from customs authorities. If your company, no matter how large or small, is associated in some way with international trade, this course is for you. Throughout the course we will try to answer the following questions: What does it mean to be an AEO? What advantages will my company receive if it is AEO certified? What are the requirements I must fulfill? How do I access the program? After finishing the course with an overall score of 80% or higher, you will be able to request a participation certificate by sending an email to: academy@connectamericas.com

Best Practices from Top Outsourced Cities and Regions

Webinar
Latin America and the Caribbean (LAC) global service providers comprise a maturing and multifaceted sector, long offering great promise and today manifesting impressive results. A region of great intrinsic opportunity, LAC participants in this global marketplace benefit not only from natural advantages like location, language and cultural affinity, but also an entrepreneurial spirit and many supportive governments determined to optimize their participation in a dynamic industry. Compared to more consolidated powerhouses like India and the Philippines, large players like China and Russia that offer unparalleled scale, and European platforms with human capital and business climate advantages, LAC has one underappreciated competitive advantage – its emergent status combined with high levels of global connectivity and access to information endows the region with the ability to learn from successes across the globe and adapt dexterously to a dynamic business landscape. The companies and clusters that have propelled those cities – notably San José as the top-ranked city in the Americas in 2016 – also provide noteworthy best practices to providers across the globe. This panel offers one such opportunity for productive dialogue and inter-regional comparison and learning. Moderator: John Biggs, East Coast Editor, TechCrunch Speakers: Avinash Vashistha, Chairman and CEO of Tholons Inc. and Former Chairman and Country Managing Director- India of Accenture Services B.V. Naidu, Chairman of Sagitaur and Co-Chairman of Karnataka ICT Group (Bangalore) Charles Aird, Global Leader of the PwC Shared Services and Outsourcing Advisory and Business Transformation, PwC

Digital Marketing

Course
Digital media is changing at an incredible speed. This revolution has radically changed the way we interact and communicate. As a result, marketing and trade have entered a new era of opportunities. We are faced with a change that cannot be ignored. In this regard, the aim of this course is to provide basic knowledge on how to implement a digital marketing strategy and how to create an online business. If you want to learn the basics of how to market your products more effectively via digital platforms, you are in the right place. You will learn how to use the basic tools of digital marketing to differentiate yourself from the competition and secure a better positioning in the market. We will walk you through the process of discovering what strategies suit you best, depending on the goals you want to achieve. If, in addition to implementing these strategies, you want to sell your products online, you will find the guidelines and tools we will show you to help you set up your own online business very useful. If digital marketing and e-commerce are new for you, this course will help you acquire the know-how you need to take your first steps. By the end of the course, you will be able to answer the following questions: What are the latest trends in the digital world? Why is it important to define your target market in order to achieve good positioning? What are the main digital marketing strategies? Why is having a website so important? What tools exist for measuring results? How should I prepare a digital marketing plan? How can I create my own online business? For questions or more information, contact us at this email: academy@connectamericas.com

Ethics on business

Course
Introduction to the Course Welcome to the FINPYME Integrity MOOC on Business Ethics for SMEs. Small and medium sized enterprises (SMEs) are considered the engine of economic growth around the world. They account for almost ninety percent of all global businesses and employ approximately sixty percent of the global workforce. They are key drivers of domestic employment and revenue growth provided that they can operate and innovate in open, transparent business environments. In emerging market economies, the costs of corruption and unethical business practices are very high – they divert company resources from value-creating activities and deter much needed investment. SME’s are particularly vulnerable to these impacts and therefore have much to gain by contributing to an ethical business environment. Business ethics refers to the application of ethical principles and values in a business setting. It involves the adoption of business polices and practices that promote the ethical conduct of individuals and organizations. However, ethical business conduct goes above and beyond mere legal and regulatory compliance; it requires a commitment to the principles of honesty, fairness, integrity, transparency and accountability in all business decisions, particularly those that affect stakeholders. Responsible companies demonstrate this commitment through a structured and systematic approach to developing an ethical culture. This usually involves the development of a set of standards or a code grounded in the company’s values, the implementation of the organizational infrastructure to reinforce these values and an accountability system that is based on transparency. These are the main components of a business ethics programme. This course provides SMEs with a roadmap for systematically developing a business ethics programme using the FINPYME Integrity and Business Ethics Toolkit. Objectives: The objective of this course is to provide SMEs with a guide to enable them to develop their own business ethics program. By the end of this course, you should have developed an ethics program for your company or at the very least, identified the key elements necessary to build one with your team. This course will help you to answer the following questions: Why should an SME implement a business ethics program? How do I implement an ethics program given the business environment in which I operate? What aspects of business ethics should I focus on in my company? How do I engage and gain the support of others? How do I develop a code of ethics and align other business policies to this code? What training should be provided and to whom in order to embed the program in the company? By the end of this course, you will be able to: Understand the importance of business ethics to SMEs Appreciate the benefits of implementing a business ethics programme for your company Identify your organization’s key stakeholders and how they impact / are impacted by your organization Assess the ethical risks faced by your organization Develop a strategic vision for your organization that is grounded in ethical values Prepare your organization for implementing a business ethicsprogramme Develop the required organizational systems and processes needed for an effective ethics programme Design an implementation plan for your ethics programme Agenda and Methodology The course is divided into 7 modules. At the end of each course there is a short assessment to evaluate your understanding of the key concepts. To achieve a certificate at the end of the course, you must complete all the module assessments. The course is designed to be completed in four weeks if you can dedicate at least three and half hours per week. However, there is no time limit for completing the MOOC and participants can work at their own pace. The modules to be covered are: Business Ethics and SMEs Developing An Ethics Programme for Your Company Business Analysis Strategic Vision Preparing a Business Ethics Programme for Your Organization Internal Organization Implementation The course methodology combines: Short videos that highlight situations, key issues and content, as well as opinions of experts in the region. Selected readings that have the bulk of theoretical and conceptual elements of the course. Cases that allow for an appreciation of the realities facing Latin American and Caribbean businesses For questions or more information, contact us at this email: academy@connectamericas.com
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