Digital media is changing at an incredible speed. This revolution has radically changed the way we interact and communicate. As a result, marketing and trade have entered a new era of opportunities. We are faced with a change that cannot be ignored.

In this regard, the aim of this course is to provide basic knowledge on how to implement a digital marketing strategy and how to create an online business.

If you want to learn the basics of how to market your products more effectively via digital platforms, you are in the right place.

You will learn how to use the basic tools of digital marketing to differentiate yourself from the competition and secure a better positioning in the market. We will walk you through the process of discovering what strategies suit you best, depending on the goals you want to achieve.

If, in addition to implementing these strategies, you want to sell your products online, you will find the guidelines and tools we will show you to help you set up your own online business very useful.

If digital marketing and e-commerce are new for you, this course will help you acquire the know-how you need to take your first steps.

By the end of the course, you will be able to answer the following questions:

• What are the latest trends in the digital world?
• Why is it important to define your target market in order to achieve good positioning?
• What are the main digital marketing strategies?
• Why is having a website so important?
• What tools exist for measuring results?
• How should I prepare a digital marketing plan?
• How can I create my own online business?

For questions or more information, contact us at this email: academy@connectamericas.com