Lisa, the disruptive business forced me think differently about my offerings. Where as I was confident that I was aware of the value the products offer, as well as the network...    the Disruptive Business Class and exercise definitely opened my thought process. 

As it relates to your question about "no longer considered a challenger to others...", I would say, growth of one's business in all areas is a good goal to set and achieve, but becoming complacent because one is at the top is not healthy. We are doing this transformation course that speaks to the importance of knowledge and ability to pivot. Grow with a pivot mindset.

I am of the view that both  the value proposition and the value network are important. One feeds the other and is the foundation for forming a healthy business relationship.