Topic outline

  • Welcome!

  • Topic 1. Digital Immersion

    "Digital transformation is largely cultural transformation"

     

    ¡Welcome to Digital Immersion! 

    In this first topic we want to share with you the following learning objective and we will address for each of our four classes the following topics:

    Objective:

    • Understand and size the importance of a mindset change around digital, which is transferred to the culture of the organization.

     Topics to be developed:

    1. Leveling: How do we understand the path to digital transformation, Digital Mindset and Results of the digital maturity index.
    2. Innovation: Productive Value Chains
    3. Transformation: Change Management for digital transformation and Assertive communication.
    4. Tool: Customer Network Strategy Generator

    Remember that at the end of the presentation of the topic, we will do an individual challenge through our tool; it is scored, it will be accumulated, and it will help us to measure your performance on your way to becoming a champion in digital transformation.

  • Topic 2. User Experience

    "Design is not just about how it looks and feels. Design is thinking about how it's going to work."

    Welcome to User Experience!

    In this second topic we want to share with you the following learning objective and will address for each of our four classes the following topics.

     

    Objective:

    To get to know the new methodologies that UX raises, and to take dimension on customer experience, experimenting and acquiring tools applicable in business.

    Topics to develop:

    1.    Levelling: UX concepts + Marketing Funnel

    2.    Innovation: Customer segmentation + Customer journey P1

    3.    Transformation: Design thinking + Customer Journey P2

    4.    Tool: Competitive Value Train

    Remember that at the end of the topic presentation, we will do an individual challenge through our tool; it is scored, cumulative, and will help us measure your performance on your way to becoming a digital transformation champion.

  • Topic 3. Business Model

    Users marry the one who solves their problem the best"

    Welcome to Business Model! 

    In this third topic we would like to share with you the following learning objective and the concepts we will address for each of our four classes.

    Objective:

    Understand the importance of placing the customer at the centre of building products/services and how to find opportunities for the business through value generation and developing relationships with competitors.

    Concepts to develop:

    1.   Levelling: Value proposition and its roadmap.

    2.   Innovation: Canvas and platform business models

    3.   Transformation: Adding value in the operating model

    4.   Tool:Map of disruptive business models

    Remember that at the end of the topic presentation, we will do an individual challenge through our tool; it is scored, cumulative, and will help us measure your performance on your way to becoming a digital transformation champion.

  • Topic 4. Agile and new ways of working

    "Being agile is a state of mind, doing agile is a process with different methodologies to be applied".

    Welcome to Agile and new ways of working!

    In this fourth topic we want to share with you the following learning objective and the concepts we will address for each of our four classes.

    Objective:

    To understand the cultural and methodological aspects of agility in order to maximise learning, decrease efforts and take risks in a controlled way.

    Concepts to develop:

    1. Leveling: Agile thinking.

    2. Innovation: Managing Innovation Teams

    3. Transformation: Agile methodologies SCRUM-KANBAN-MVP

    4. Tool: Divergent and convergent experimental method.

    Remember that at the end of the topic presentation, we will do an individual challenge through our tool; it is scored, cumulative, and will help us measure your performance on your way to becoming a digital transformation champion.