Section outline

◄Webinar. Female Empowerment
►Topic 3. Business Model

  • "Design is not just about how it looks and feels. Design is thinking about how it's going to work."

    Welcome to User Experience!

    In this second topic we want to share with you the following learning objective and will address for each of our four classes the following topics.

     

    Objective:

    To get to know the new methodologies that UX raises, and to take dimension on customer experience, experimenting and acquiring tools applicable in business.

    Topics to develop:

    1.    Levelling: UX concepts + Marketing Funnel

    2.    Innovation: Customer segmentation + Customer journey P1

    3.    Transformation: Design thinking + Customer Journey P2

    4.    Tool: Competitive Value Train

    Remember that at the end of the topic presentation, we will do an individual challenge through our tool; it is scored, cumulative, and will help us measure your performance on your way to becoming a digital transformation champion.

◄Webinar. Female Empowerment
►Topic 3. Business Model